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Andy A.K. Srinivasan

Associate Partner

Andy’s focus is on market entry strategy, business models, product positioning & launching, channel partnerships and outsourced sales management throughout South East Asia and the Indian subcontinent.


From a base in Singapore Andy has worked  in Asia for over 35 years  in expanding  business in  the Enterprise, Internet, Media and Telecom sectors. He has a solid exposure to video streaming and media software, Enterprise software and information technology services, digital storage and related computing technologies.         


Since 2011 Andy is Founder & Managing Director of IngressAsia, a consulting company that focuses on enabling technology companies to expand their presence in the Asia Pacific region.     


Prior to this Andy has been working in US Multinationals  as APAC Managing Director, first at StorageTek, and later at Sun Microsystems ( purchased StorageTek in 2005 ).


Earlier in his career he was the Executive Director and member of the pioneering group that started Far East Computers Singapore, which grew geographically to be the Asian operations of HCL Technologies, India’s leading off shore IT & software development outsourcing company.


He holds a MBA, Master’s Degree in Management from the Indian Institute of Management Ahmedabad and graduated from the Advanced Management Program at Harvard Business School.


He is fluent in English, Hindi and Tamil and is a citizen of Singapore where he resides.

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